An unwavering totem of strength and assertiveness, the original Purpose Eau de Parfum employed the ageless power of Frankincense to convey a sense of feeling at peace, of finding one’s roots, of being complete. Now in the form of an Exceptional Extrait, dosed at an astonishing 50% concentration, Purpose 50 delves deeper into the base of the scent. Joining the Frankincense, the Papyrus and the Sand Vetiver from the Eau de Parfum are an authoritative Sandalwood accord – lending the whole a unique, creamy-woody earthiness – as well as a Vanillin note, which creates a more intimate bond with the wearer’s skin. Purpose 50 is a profoundly moving connection to the earth itself – with its ancient soul , its endless patience and its timeless wisdom.

An olfactory expression of the value of time. Crafted through a revolutionary process: a double-infusion with sandalwood and artisanal oakwood barrels.

An iteration of the Amouage iconic scent, Interlude 53 Man is a reflection on the power of time. Six months of slow transformation at the Muscat factory brings its exquisite character and 53% perfume oil concentration to life. This intense rendition sees signature notes including zesty bergamot, oregano and pimento berry oil unfold like never before, while new additions reveal a deeper aroma that will accompany you through the years. To achieve perfect harmony, time is everything‚ rejoice in this elevation of the beloved aroma.

A vibrant and sophisticated homage to vintage aldehydic florals, the original Dia Woman Eau de Parfum makes a distinctive statement on the beguiling, timeless mystique of femininity. With a 40% concentration, Dia 40 Woman Extrait is the new delicate, yet undeniably lavish and generous incarnation of Amouage's icon. A fragrance of grace and nobility, Dia 40 elegantly balances its many layers to conjure a sense of passing time in three acts: sunrise, zenith, and sunset

A spellbinding and novel interpretation of the Amouage triad of Rose, Frankincense and Ambergris, Guidance reads like a poem, smells like an embrace, and feels like a word of wisdom.

25% oil concentration, 4 weeks ageing: 1 weeks maceration, 3 weeks maturation

Amouage is honoured to have won the following prestigious awards for Guidance:

• Belgian Beauty Awards: Best Perfume in High Luxury Award 2024
• French Fragrance Foundation Awards: Best Niche Fragrance 2024
• US BeautyMatter NEXT Awards: Best Breakthrough Product (Fragrance) 2024